What’s It Like To Work As A Social Media Specialist


I never dreamed to be a Social Media Specialist. Moreover, didn’t know this job exist.

This post is inspired by a week of being workaholic but enjoying it. (Or let’s just say, I chose to enjoy it)

From being a Staff Nurse on my first job, to a total career shift entering Internet Marketing at SEO Hacker (which by the way the reason where I am right now, and to whom I owe most of the things I learn about Social Media and SEO or prolly Marketing as a whole.)

As what Nelly Furtado said in her song  “All Good Things (Come To An End)” so did my stay at SEO Hacker.

I started working at TOMS Philippines last September 14, 2015 after taking my vacation to Davao, SG and KL.

I’ll tell you a secret. The reason for that travel is to set new feelings/ set my mind or to break what I used to in 3 years. So that I will not miss them that much. (It’s like moving on) 😛 But it’s not that effective, e. 🙁 Although it helps.

Going back, it’s really God’s favor that I found a new job not long enough from the time I left SEO. Although I’m praying for something else (nothing grand, but CLOSE TO MY HEART), but to make it clear, there’s no regret on my part in taking this job.

It’s difficult not to be impressed with TOMS. There’s a strong brand recognition, a great and very artsy office (Foundry Building), good facilities, employee perks, and nice people. (But I don’t have a solid companion YET, but I do have friends already)

It is expected that I’ll be having a series of adjustment. Almost in all aspect of my life. Character, attitude towards work and people, and more.

So, there, I just want to present my thoughts or just let it out, on what it’s like to work as a Social Media Specialist.

What do I do as a Social Media Specialist?

Obviously, part of it is creating and maintaining content for their brand in different Social Media platforms. It sounds so easy (I thought) because I’ve been doing it most likely for 2 to 3 years.  But content is just a part of a big picture as to be called “specialist” I was stretched in creating content on my previous job but actually, I missed the most important part of it, the reason why  those content were created. To engage, to create a community, in short, to actually communicate.

It’s my bad, I don’t have the right to complain, since it is in my power to strategize. But, but….. (okay, no excuses)

A good portion of my job is not just creating but also adapting content for each specific network. This includes positioning content in under 140 characters for Twitter, creating images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram. Coming up with several iterations of post copy (since the lifespan of a social media post is so short), and even creating content from scratch specifically for growing a following on social media.

THIS IS SO MUCH WORK TO DO. Imagine in one brand, the standard/basic is having 1-2 posts on Facebook, 2-4 posts on Instagram and 3-6 on Twitter. All with different content from the other or at least, different on how you will present it. Not to mention my time spending in answering messages and regraming or retweeting mentions.

Ooooops!!! I am not ranting, I am passionately saying that these situation made me love my job MORE.

Yes, MORE. 😀

From 7-14 brands that I managed before, now down to 3. I can say that it is more personal, and I learned to adapt or maintain a voice for them. I learned how to owned them. Plus, receiving a compliment direct/indirect from a happy stranger is sooo fulfilling.

Okay, this is just my second week in my current job, if I change my mind, I’ll blog about it. JK. 😉

So aside from that, reports are still part of the job, Analytics, MORE NUMBERS and of course, metrics is nothing if you will not analyze it.

It’s 3AM so forgive me if I don’t make sense. 😀

My favorite part is the brainstorming where we can throw ideas how to leverage each product, event, stores etc. Execution of campaigns, designs, and communicating to different social media influencer. This is all new to me. I love to learn new things.

Marketing is a big world, and knowing that each person in the team plays a unique role, it helps to create a collaborative effort in the workplace that can lead to innovative approaches to projects, new processes to accomplish key tasks and shared ideas on varied responsibilities.

But the truth is, behind all these things that I’m doing. The Vision and the mission of the company is the core reason for me to love what I’m doing.

Improving LivesI am not just aiming for the sale, or on how to market it but I am thinking more of the results. How many kids will benefit in the program and how many lives will be save in providing trainings for safe birth, and how many people will receive help.

One for One. Referring to the company’s promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product.

It’s like a ministry in a corporate setting. That’s a bonus.

(By the way, I’m not just handling TOMS, I also handle the retail “Nothing but H2O” and sister brand “Anemone Swimwear“.)

Follow them on Facebook, Twitter and Instagram @anemoneswimwear @tomsphilippines @nothingbuth2o *wink

What’s my favorite part of the job?

Lunch. Haha! Just kidding. My favorite part is the “crunch time” but I am not wishing to experience it everyday. I like the adrenalin when decisive action is needed. That critical period where me and my GA always have that “test of friendship” phase and needed some over time to finish urgent tasks.


I feel like a real “Specialist” in finding the value of what I am doing  as a part of the team. Much has been touted about how important it is to find a job you love. Maybe that’s not as critical as we’ve been led to believe. Appreciation is the key. And most importantly TRUST. Trusting in the Lord that He will bless you and you will be a blessing wherever He place you. Be secured on that.

*Sharing you my life verse.

Psalm 16:5-7

LORD you have assigned me my portion and my cup. You have made my lot secure.

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  1. Hi Aubrey! I’m Mike, from Manila. I’ve worked with Sean before on Qeryz as a Content Writer. I don’t know why do I end up here but I just can’t resist commenting on this post of yours.

    Just like you, I’m also a social media specialist but on a singaporean design agency. I want to tell you that I was amazed on the career shift you just made few years ago and the things you’re doing with your job right now. I hope I can do that too especially the feeling of being on a “crunch time” zone. Haha.

    I’m just dropping by.


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