What’s It Like To Work As A Social Media Specialist


I never dreamed to be a Social Media Specialist. Moreover, didn’t know this job exist.

This post is inspired by a week of being workaholic but enjoying it. (Or let’s just say, I chose to enjoy it)

From being a Staff Nurse on my first job, to a total career shift entering Internet Marketing at SEO Hacker (which by the way the reason where I am right now, and to whom I owe most of the things I learn about Social Media and SEO or prolly Marketing as a whole.)

As what Nelly Furtado said in her song  “All Good Things (Come To An End)” so did my stay at SEO Hacker.

I started working at TOMS Philippines last September 14, 2015 after taking my vacation to Davao, SG and KL.

I’ll tell you a secret. The reason for that travel is to set new feelings/ set my mind or to break what I used to in 3 years. So that I will not miss them that much. (It’s like moving on) 😛 But it’s not that effective, e. 🙁 Although it helps.

Going back, it’s really God’s favor that I found a new job not long enough from the time I left SEO. Although I’m praying for something else (nothing grand, but CLOSE TO MY HEART), but to make it clear, there’s no regret on my part in taking this job.

It’s difficult not to be impressed with TOMS. There’s a strong brand recognition, a great and very artsy office (Foundry Building), good facilities, employee perks, and nice people. (But I don’t have a solid companion YET, but I do have friends already)

It is expected that I’ll be having a series of adjustment. Almost in all aspect of my life. Character, attitude towards work and people, and more.

So, there, I just want to present my thoughts or just let it out, on what it’s like to work as a Social Media Specialist.

What do I do as a Social Media Specialist?

Obviously, part of it is creating and maintaining content for their brand in different Social Media platforms. It sounds so easy (I thought) because I’ve been doing it most likely for 2 to 3 years.  But content is just a part of a big picture as to be called “specialist” I was stretched in creating content on my previous job but actually, I missed the most important part of it, the reason why  those content were created. To engage, to create a community, in short, to actually communicate.

It’s my bad, I don’t have the right to complain, since it is in my power to strategize. But, but….. (okay, no excuses)

A good portion of my job is not just creating but also adapting content for each specific network. This includes positioning content in under 140 characters for Twitter, creating images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram. Coming up with several iterations of post copy (since the lifespan of a social media post is so short), and even creating content from scratch specifically for growing a following on social media.

THIS IS SO MUCH WORK TO DO. Imagine in one brand, the standard/basic is having 1-2 posts on Facebook, 2-4 posts on Instagram and 3-6 on Twitter. All with different content from the other or at least, different on how you will present it. Not to mention my time spending in answering messages and regraming or retweeting mentions.

Ooooops!!! I am not ranting, I am passionately saying that these situation made me love my job MORE.

Yes, MORE. 😀

From 7-14 brands that I managed before, now down to 3. I can say that it is more personal, and I learned to adapt or maintain a voice for them. I learned how to owned them. Plus, receiving a compliment direct/indirect from a happy stranger is sooo fulfilling.

Okay, this is just my second week in my current job, if I change my mind, I’ll blog about it. JK. 😉

So aside from that, reports are still part of the job, Analytics, MORE NUMBERS and of course, metrics is nothing if you will not analyze it.

It’s 3AM so forgive me if I don’t make sense. 😀

My favorite part is the brainstorming where we can throw ideas how to leverage each product, event, stores etc. Execution of campaigns, designs, and communicating to different social media influencer. This is all new to me. I love to learn new things.

Marketing is a big world, and knowing that each person in the team plays a unique role, it helps to create a collaborative effort in the workplace that can lead to innovative approaches to projects, new processes to accomplish key tasks and shared ideas on varied responsibilities.

But the truth is, behind all these things that I’m doing. The Vision and the mission of the company is the core reason for me to love what I’m doing.

Improving LivesI am not just aiming for the sale, or on how to market it but I am thinking more of the results. How many kids will benefit in the program and how many lives will be save in providing trainings for safe birth, and how many people will receive help.

One for One. Referring to the company’s promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product.

It’s like a ministry in a corporate setting. That’s a bonus.

(By the way, I’m not just handling TOMS, I also handle the retail “Nothing but H2O” and sister brand “Anemone Swimwear“.)

Follow them on Facebook, Twitter and Instagram @anemoneswimwear @tomsphilippines @nothingbuth2o *wink

What’s my favorite part of the job?

Lunch. Haha! Just kidding. My favorite part is the “crunch time” but I am not wishing to experience it everyday. I like the adrenalin when decisive action is needed. That critical period where me and my GA always have that “test of friendship” phase and needed some over time to finish urgent tasks.


I feel like a real “Specialist” in finding the value of what I am doing  as a part of the team. Much has been touted about how important it is to find a job you love. Maybe that’s not as critical as we’ve been led to believe. Appreciation is the key. And most importantly TRUST. Trusting in the Lord that He will bless you and you will be a blessing wherever He place you. Be secured on that.

*Sharing you my life verse.

Psalm 16:5-7

LORD you have assigned me my portion and my cup. You have made my lot secure.

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Envisioned Dreams

envisioned dreams

This blog post (after a 5-month hiatus) was inspired by Kevin Si, who constantly pushes me to blog and encourage my growth as a human being. You’re a blessing, Kevin. 

“Where do you see yourself 5 years from now and are you working towards it?” Aside from job interviews which this question is commonly asked, I encountered the same question from a friend. I don’t remember answering this question, I think I just said, “Ikaw?” (how about you?) and he answered it.

Last night, we then again randomly talked about life. And the conversation naturally flows to some sort of career talk and office matters. This person is a good encourager and loves to challenge people around him, me (on the other hand) doesn’t have any choice but to take the challenge (well, it’s for my own growth). He asked me to blog about my dreams. I actually don’t know how to start but here I am, typing and contemplating about my dreams in life.



Steve Jobs says,

“The only way to do great work is to love what you do.”

So, are we supposed to love first what we’re doing or rather follow Confucius when he says

 “Choose a job you love, and you will never have to work a day in your life”

But I believe, either way, loving is a decision. I believe wherever God placed us in different seasons of our lives, it has a purpose and we should excel for God. Like what the bible says is Collosians 3:23 that

“Whatever you do, work heartily, as for the Lord and not for men.”

Easier said than done, I know.

Well then, let’s say you’re in a situation where you aren’t exactly doing the things you love, or maybe, you can’t even get a job. You might want to pause for a while and start asking yourself a couple of questions; questions that might help you discover what is it that you really want – Why is it that your life is the way it is? Where would you like to be headed? How does the perfect life looks for you, and many other question that might help you get back on the right track and start living the life that you really want.

The point is, loving your job is one thing, and loving the impact your job has on someone else is another. If you don’t totally hate your job but find you’re not that happy with what you are doing, try this one little simple activity: Go and see your work being received. See how it impacts someone else, another coworker, a customer, another team, or whoever benefits from your work.



We all have dreams, God ordained dreams that will do great things for Him.

Growing up, I have a lot of things that I want to become. A Doctor, Teacher, Cashier, Astronaut, and some jobs that I realized that don’t really exist. What drives me is the excitement and a chance to help other people. (See? I’m a good girl, I really want to help other people. hehe)

I ended up taking a Bachelors degree in Nursing and became a Registered Nurse which allows me to passionately take care of the people from womb to tomb. It is indeed a privilege and fulfilling on my part to do such thing.

But what separates my inner kid’s career dreams and now is when I was young, Money is not an issue. I mean, regardless of what my future careers may pay, I know I can grow up to be anything I want – unless, that is, if I want to be SpongeBob.

In my previous blog, I do mention Why I Gave Up The Job I Love.

Priority – If money is not a priority you can choose the job what you love. But I’m not saying you cannot have the best of both worlds. Miracles do happen, I think it still exists.  😀



I still dream to become a Doctor. But I don’t have enough money to pay for my tuition fee as a med student and I don’t want to study for 4 more years, not to mention the Physician Licensure Exam, the internship, fellowship and specialization. (Okay, I think, let’s just forget about being a doctor since I am not willing to pursue this. :P)

I wanted to become a leader who teaches my specialty, let’s say I am sooo expert in the niche of Social Media, I wanted to train a team, speak in a conference like in SEO Summit and share my knowledge and skills. (Is it doable?) I also want to strategize and make a big impact in each client I am handling or in our own product in the future. I have learned to love my job as a Social Media Specialist since I started working at SEO Hacker.

One thing I know for sure is that I love working in the lives of the children. Whether a volunteer or not – this gave birth to my Pediatric Nurse dream when I was in College. However, I found joy in being part of the Health Professionals Volunteers and Operation Blessings in joining medical missions and outreach program. And of course, my once-a-month kids volunteer in our local Church. There’s nothing more fulfilling than doing things that you’re passionate about.



My parents’ support plays a big role in my career and aspirations. No, don’t get me wrong, they didn’t tell me what to do, what to take and what to pursue. I just need their support and their approval. I always asked their opinion, what they think if I do this, and that etc. I believe there are blessings in obedience so when they say no or yes to something, I have confidence in doing so. Provided it is logically correct and reasonable. But most of the time I have to make decisions on my own. I always get the answers like “Did you pray for it? If yes, then go. Up to you. What makes you happy”.  Even if it sounds like a template reply you will know if there’s a hidden no or yes on how they say it. (Is it just me?)

Knowing that there is someone out there supporting me all throughout is enough to keep me going. Thank God for family.



It’s like a psychology of pain and pleasure. Reward – Punishment system. What drives you to do what you’re doing?


That when you don’t do well, you know that the outcome is not what you desire. For example, you’re working to earn money and if you’re not working good enough you will not earn good enough. And that will force you to work harder and eventually if you still don’t get what you want, you will feel unsatisfied and burned-out.

This sort of reminds me of KevSi’s article  Stop Working For What You Need


The bible says in Proverbs 29:18 “Where there is no vision, the people perish.”

Every destination emerges from a vision. If you do not think about or visualize about the things that you want to happen, you will never thrive to accomplish them. One needs to have a goal in life in order to grab it.

Can you imagine reaching the stars, when actually you have never seen them? Certainly not! You should have something to eye upon first before you plan to claim it.

That is why when we’re working in a company or any corporate job, it is important that we know the company’s vision and work towards it.

Motivation is important in fulfilling our dreams. However, in the midst of inspiring others and expecting kind words from our loved ones, we often forget that no other person can drive us to do anything in life but ourselves. Motivation or self-motivation inculcates that passion in us that is required to ‘live’ and not just ‘survive’ in this world.


My mom is always praying for me and my brothers. (She always tells me that *wink) It’s so comforting to know that someone is investing in our dreams by means of prayer.

God wants us to dream His dreams. The Lord has a specific dream for each one of us, and He will put that dream into our hearts if we listen carefully.  But the only way we can hear Him is when we continue to pursue an intimate relationship with Him. Pray and read His word.


I hope this blog post encouraged you to pursue your dreams.

No, day dreaming will not land you at your destination. Just set yourself free, have faith and live your dream!

And I hope none of us will end up singing Les Miserable’s I Dreamed A Dream.

I had a dream my life would be

So different from this hell I’m living

So different now, from what it seemed

Now life has killed the dream I dreamed


Dream BIG! Remember this song.

Your love is higher

Than the skies up above

Your love is wider

Than what I can dream of

Your love is deeper

It’s the greatest of all.

-Higher, Wider, Deeper by Citipointe


“Now to Him who is able to do immeasurably more than all we ask or imagine, according to His power that is at work within us, to Him to glory in the church and in Christ Jesus throughout all generations, for ever and ever!”

Ephesians 3:20-21


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